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'We are not talking about making a brand into a place but making a place into a brand. This is calls fora remarkable design quality......................'
Brand essence: 100% pure..............its about our relationship to nature and each other.
Design intent: The idea of second skin is used as the concept in our ice breaker retail store inspired by the nature of ice breaker's resources and products. Transformation from the pure merion to a protective layer on human body. Ice Breaker has always been driven by the idea of layering and comfort, which has deferred to the idea of second skin.
